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Cap Saint-Laurent
Web development
Maritime industry
Multi-sector platform
Content management
Turning collaboration into a driving force for Québec’s maritime stakeholders.
Showcasing the strengths of an industry through a single platform
The challenge
Designing a clear and accessible digital showcase for a major, multi-faceted industry.
The maritime industry brings together a wide range of stakeholders: businesses, institutions, research centres, and government organizations. The challenge was to centralize this wealth of information within a cohesive platform, while allowing each organization to manage its own profile and enabling administrators to oversee moderation.
Our primary objectives were to design a digital tool that is clear, high-performing, and built to last, one that values the entire sector while simplifying day-to-day management:
- Create a strong, unified digital identity for Québec’s maritime sector.
- Design a clear, intuitive, multi-sector information architecture.
- Implement a flexible CMS that allows organizations to manage their profiles autonomously.
- Ensure centralized moderation by the Beet team.
- Optimize the platform’s structure for discoverability (SEO) and performance.
Our approach
A platform designed to bring people together.
We developed a complete web solution that combines a clean, efficient interface with a robust technical architecture. The design was crafted to highlight organizations while ensuring smooth content readability and clear navigation across industry sectors.
Every module, from onboarding to profile updates, was designed to be autonomous, intuitive, and accessible. Organizations can update their information directly through their accounts, while centralized moderation ensures consistency and content quality across the platform.
A collective, clear, and scalable tool
A platform designed to represent, connect, and valorize the maritime industry
Cap Saint-Laurent serves as a directory, a management tool, and a digital showcase supporting a strategic sector for Québec.
- Intuitive CMS for managing organization profiles.
- Multi-sector, hierarchical navigation architecture.
- Consistent, modular organization profile templates.
- Simple moderation interface for the administrative team.
- User account module with distinct roles (organization / administration).
Technical note
The optimized architecture and semantic page hierarchy ensure strong SEO indexing and stable performance, even during periods of high traffic.
Inform, connect, and simplify participation
Modular and self-managed organization profiles
Each registered organization has access to a comprehensive profile to present its activities, expertise, and contact information. Designed to be easy to manage and pleasant to browse, these profiles enhance the discoverability of maritime stakeholders and help create new synergies.
- Consistent, adaptable templates based on organization type.
- Customizable fields to highlight expertise, projects, and partnerships.
- Approval workflows and autonomous updates for each member.
- Built-in SEO optimization to maximize organizational visibility.
A space for exploration and knowledge
Showcasing the initiatives, data, and successes of Québec’s maritime sector
Custom interactive maps
Explore Québec’s maritime network through dynamic maps that illustrate the geographic and economic reach of member organizations.
Explanatory content and key data
Make complex information accessible through clear, visual presentations of industry facts, figures, and challenges.
Inspiring case studies
Highlight members’ projects and innovations through concrete stories that illustrate the sector’s real impact on the economy and society.
Results
A digital platform serving an entire sector, unified, high-performing, and built to last.
The Cap Saint-Laurent project centralized information, simplified management, and strengthened the visibility of Québec’s maritime stakeholders. Through a clear, seamless, and well-structured website, organizations gain visibility, the public discovers the richness of the sector, and the ministry benefits from a scalable, autonomous tool.
A sustainable solution at the intersection of technology, collaboration, and public mission.
+200
registered organizations representing Québec’s maritime sectors.
+40%
increase in organic traffic thanks to an SEO-optimized structure and clear content hierarchy.
3
user access levels enabling autonomous profile management and streamlined centralized moderation.
