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Carnaval de Québec

Web application

Interactive experience

AR

3D modelling

Geolocation

When heritage meets innovation: building digital experiences that activate the city.

Ordinateur présentant l'interface Web de la programmation du Carnaval de Québec

Crafting memorable public experiences through tech and play

Carnaval de Québec needed to modernize how people experience one of the world's most iconic winter festivals, without losing the magic that makes it special. Together, we developed a suite of digital tools to bring play into public space, connect generations, and create measurable impact for sponsors and organizers alike.

The challenge

Bridging the gap between physical experience and digital connection by reimagining how we can enhance the joy, reach, and accessibility of the event.

Interface de la programmation du Carnaval de Québec

The Effigy Rally SAIL

A mobile-first game that turns the city into a playground

To celebrate Carnaval’s 70th anniversary, we helped design a playful, accessible rally that anyone could join from their smartphone.

  • GPS- and QR-based clue discovery
  • Custom avatars and interactive badge collection
  • Completion-based prizing logic
  • CMS-powered rally content and real-time analytics
  • Low-bandwidth optimization for on-site use

Technical note

Built entirely in browser (no app install), designed to work in low-connectivity outdoor environments.

Celebrate a visual legacy in an innovative format with a location-based AR feature

70 Bonhomme effigies, one for each edition, were 3D scanned and optimized for mobile use. WebAR experience allowed users to see the 3D models anchored in real space through their phone cameras, no app required. No app required.

Key point

Making the event’s heritage interactive while deepening the emotional connection to Bonhomme through a joyful, low-barrier introduction to AR.

Key features

Discovering Québec City through gamification

For several weeks, Québec City was transformed into a full-scale interactive rally, a playful, connected journey inviting people of all ages to rediscover the city in a new way.
Interface mobile du Rallye des Effigies du Carnaval de Québec

Start the adventure

The interactive map turned Québec City into a city-wide playground. By following its markers, participants could locate the 70 effigies scattered across the city and explore each neighbourhood from a fresh perspective.

Interface du Rallye des Effigies du Carnaval avec une effigie 3D en réalité augmentée

Capture the effigies

Once an effigy was found, the camera took over. Participants could capture it in augmented reality, blending the real world with gameplay for a lively, interactive experience.

Interface de gamification du Rallye des Effigies du Carnaval de Québec

Earn rewards

Each captured effigy earned points and unlocked rewards, creating a sense of progression and fostering friendly competition among players.

Interface présentant l'expérience immersive du Rallye des Effigies

For the client

Autonomous management and data visualization

Alongside the user experience, a custom-built administration interface was developed for the client, enabling real-time monitoring and fully autonomous game management.

  • Interactive map — Manage and reposition 3D effigies directly on the city map.
  • Real-time tracking — Instant access to usage statistics and participant activity.
  • Autonomous content management — Update text, images, and points of interest without technical intervention.
  • Law 25–compliant data collection — Strict adherence to privacy standards and user data protection requirements.

What’s the next project?

Browse the work
Interface de la page d'accueil du site du Cégep de Thetford

Website redesign

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WordPress multisite

Accessibility

Cégep de Thetford

Elevating the college experience • A redesigned web ecosystem built to inspire, guide, and inform